4. Experience of a Lifetime
This is not the initial statement this analytics company had in mind for its poster, with practically 100% certainty. This most likely won't have the desired impact unless they were using a bold marketing strategy of startling their potential clients. No one will never forget this ANALystics client experience, although most likely it is not for the purpose they first intended. The sad focus on the word "ANAL" results in an unintentional and funny double entendre that lessens the professionalism the business most certainly wanted to project. Had only they not selected that particular line to emphasise the EXPERIENCE? While all the other rows would have sent a totally harmless message, the horrible decision to focus on resulted in a far different experience from what they offer. This scenario reminds us of the need of deliberate word choice and design in marketing tools. One misstep can transform a serious message into a source of entertainment, therefore alienating the same audience the business aims to attract. In the realm of marketing, where first impressions count, it is imperative to make sure every component supports the intended image and message of the brand.
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